JumpTV Inc. Announces Commencement of Normal Course Issuer Bid

TORONTO, August 21, 2007 – JumpTV Inc. (TSX: JTV; AIM: JTV) announced today that it is commencing a normal course issuer bid for up to 1,500,000 common shares of the company, representing approximately 3.1% of the company’s issued and outstanding common shares.

JumpTV believes that its common shares have been trading at prices that do not adequately reflect their value in relation to its business and its future business prospects.

The Company’s normal course issuer bid shall commence August 23, 2007 and terminate on August 22, 2008, unless earlier terminated by the company. Common shares purchased under the normal course issuer bid will be cancelled. The price that JumpTV will pay for any such common shares will be the market price at the time of acquisition. Management of JumpTV will determine the actual number of common shares that may be purchased and the timing of any such purchases, subject to compliance with TSX guidelines. The maximum number of common shares that may be purchased on a daily basis, subject to any approved exceptions, shall be 45,903 common shares. The company has 48,772,266 common shares outstanding as at July 31, 2007. The bid has been approved by the TSX, and shall be effected through the facilities of the TSX.

GMP Securities L.P. will conduct the bid on behalf of the company.

JumpTV Contacts:

G Scott Paterson
Chairman & CEO
JumpTV Inc.
T: 416.368.6464
paterson@jumptv.com

KCSA Worldwide
Lewis Goldberg
+1-212-896-1216
lgoldberg@kcsa.com

NOMAD:
Chris Bowman/Andrew Chubb
Canaccord Adams Limited
+44 207 050 6500

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