JumpTV Partners with Western Kentucky University

JumpTV to Provide Comprehensive Web Broadcast Platform and One Fan Profile “Fan Management” to Latest University Partner

TORONTO, CANADA – August 28, 2008 – JumpTV (TSX, AIM: JTV), a leading broadcaster of live and on-demand sports video over the Internet, today announced its partnership with Western Kentucky University. As part of the agreement, JumpTV will provide a web platform for WKU’s college sports content as well as its One Fan Profile to enable fans to purchase related goods and services directly through the university’s website.

“Athletics is an important part of Western Kentucky University spirit, and our web hosting partnership with JumpTV will deliver an exciting and entertaining experience to students, alumni and other WKU fans,” said Todd Stewart, Associate Athletic Director, Western Kentucky University. “The comprehensive coverage and user-friendly interface of JumpTV’s web platform will provide the best online video streaming, donation and memorabilia purchasing experience possible for Hilltoppers fans.”

JumpTV’s One Fan Profile includes a robust set of web tools and is unique in its ability to effectively monetize user interaction for universities. Its exclusive arrangement with Western Kentucky University will provide fans with an official athletics site, which will serve as the primary destination for all athletic-related content and information. Under this new partnership, JumpTV’s offerings will include:

Operation of online store
Provision of advertising sales and services
Sale of WKU merchandise via the web platform
Distribution and/or sale of subscriptions to WKU property and licensed content via the web platform
Conduction of online auctions
Conduction of registrations through JumpTV event registration platform for WKU sponsored or affiliated athletic programs
Collection of online donations
Online broadcast of WKU athletic events and other audio and video property, including delivery of archived streams
Online delivery of real-time official game statistics and play-by-play summaries

“Our partnership with Western Kentucky University is a great opportunity to expand the capabilities of One Fan Profile and continue to deliver the best online experience to college sports fans,” said Nada Usina, President, JumpTV. “Through JumpTV’s comprehensive web functionalities, we look forward to helping WKU enhance its fans’ user experience and at the same time optimize the university’s revenue.”

The partnership will be in effect until June 15, 2013.

About JumpTV

JumpTV (www.jumptv.com), (TSX/AIM:JTV), is a world leading broadcaster of live and on-demand sports video over the Internet. Each year JumpTV streams more than 10,000 hours of premium live and exclusive coverage of college (NCAA), professional and Hispanic sporting events to millions of fans globally. JumpTV also delivers a broad set of internet services to its partners including web hosting, live event video streaming, online ticket management and e-commerce.

JumpTV gives fans a lifeline to their favorite sports content when, where and how they want it, wherever they are in the world.

About Western Kentucky University

The mission of the Department of Athletics is to provide a broad based athletics program which emphasizes the academic and personal development of the student-athlete, while upholding the principles of good sportsmanship and ethical conduct as defined by the NCAA, by conference affiliations and by the University. Fair and equitable opportunities will be a priority and will be provided for student-athletes and staff to participate in intercollegiate athletics at the Division I level regardless of gender or ethnicity. The sports programs of the Department of Athletics will be competitive regionally and nationally while serving the university’s constituents through entertainment and public service.

Press Contacts:

JUMPTV
Marc Georges
Ricochet PR
Phone: 212-679-3300 x125
Email: mgeorges@ricochetpr.com

JumpTV IR
G. Scott Paterson
Executive Chairman
Phone: 416-368-6464
Email: spaterson@jumptv.com