JumpTV Provides Leading Ethnic Television to Joost™

Internet Television Pioneers Partner to Provide Video-on-Demand Programming from Around the World on Joost

TORONTO, Canada, March 2, 2007 - JumpTV Inc. (AIM: JTV) (TSX: JTV) (www.jumptv.com), the world's leading broadcaster of ethnic television over the Internet , has partnered with Joost™ (www.joost.com), the world's first broadcast-quality, free-to-air Internet television service, to make a significant portion of JumpTV's library of video-on-demand television content available on a series of exclusive JumpTV-branded ethnic television vertical "channels" on the Joost platform.

JumpTV currently broadcasts live over the Internet thousands of popular television programs, news, music and sporting events from 270 channels from over 70 countries around the world on a subscription and advertising supported basis.

The initial JumpTV offering on Joost will feature programming regularly gathered from JumpTV’s digitally rights compliant international television roster. The first JumpTV "channels" on Joost will feature popular Spanish-language series from Colombia, Chile and Peru, in addition to Arabic-language comedy, drama and news programs from some of the leading broadcasters in the Middle East.

JumpTV will be adding new programming on a daily or weekly basis, and intends to launch several more channels on Joost in other languages, including but not limited to Romanian, Turkish, Russian and Bengali.

Commenting on the partnership, Kaleil Isaza Tuzman, president and chief executive officer of JumpTV International stated, "We see Joost as a unique and important distribution/programming partner. Like us, the Joost team innately understands the power of viral, high-affinity long-tail content--for example, JumpTV's ethnic TV programming. Given the track record of the Joost founders, we believe that the Joost platform could be as transformational for online television as their previous ventures have been.”

Yvette Alberdingkthijm, executive vice president of content strategy and acquisition of Joost said, “Content owners like JumpTV, with a diverse offering of channels that feed the global appetite for streamed online content, are a perfect match for Joost. Partnering with JumpTV will allow our viewers access to the best in global television programming in an Internet rights-compliant fashion.”

Mike “JB” John-Baptiste, head of global distribution for JumpTV, said, "Joost, like JumpTV has been securing programming from key licensors of television content, so we were pleased to see that they recognized our singular commitment and leadership in ethnic television."

JB continued, "JumpTV is committed to providing our TV broadcaster content partners the broadest audience on the Internet as possible--whether through ISPs, mobile carriers or Internet portals."

The partnership between Joost and JumpTV involves sharing of advertising revenues on the JumpTV-branded channels.

PR / IR Contacts
North America:
Lewis Goldberg / Jeff Goldberger
KCSA Worldwide
+1-212-896-1216 / +1-212-896-1249
lgoldberg@kcsa.com / jgoldberger@kcsa.com

UK:
Alex Mackey
Catullus Consulting
+44 20 7736 2938
alex.mackey@catullusconsulting.com

Joost:
Brian Baumley
Cohn & Wolfe for Joost
212-798-9813
Brian_Baumley@cohnwolfe.com

About JumpTV

JumpTV (AIM, TSX: JTV) is the world's leading subscription-based broadcaster of ethnic television over the Internet . With over 270 channels from 70+ countries, JumpTV delivers its subscribers full-screen news, sports and entertainment content on a real-time basis from all corners of the globe. JumpTV has subscribers from over 100 countries who view channels on the JumpTV online network via high-speed Internet connections on their home computers, laptops, Internet-enabled televisions and mobile phones.
About Joost™
Joost™ provides a new way of watching TV that combines the best of full-screen television entertainment with online interactive and community benefits to bring an unprecedented selection of video content to viewers anytime, anywhere. Joost is based on a state-of-the-art, secure, peer-to-peer streaming technology.
To learn more about Joost or to become a beta-tester, visit www.joost.com.

Forward looking statement

Certain statements herein may constitute forward-looking statements, including those identified by the expressions “may”, “will”, “should”, “could”, “anticipate”, “believe”, “plan”, “estimate”, “potential”, “expect”, “intent” and similar expressions to the extent they relate to the Company or its managements. These statements reflect the Company's current expectations and are based on information currently available to management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under “Risk Factors” contained in the Company's prospectus (admission document) dated August 1, 2006 and the matters discussed under “Risk Factors” contained in the Company’s final short form prospectus dated February 19, 2007. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.

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