JumpTV Achieves New Viewer Milestone

TORONTO, July 10, 2007 – JumpTV Inc. (AIM, TSX: JTV), the world's leading broadcaster of ethnic television over the Internet, announced that total minutes viewed on its free television service (available on www.JumpTV.com and on other sites through its "Jumper" video players) have surpassed the total number of minutes viewed by JumpTV’s paying subscribers globally, marking an important milestone in the Company’s transition to a multi-stream revenue model.

The Company reports that earlier this week minutes viewed on channels offered on a free-to-consumer basis, total minutes viewed, impressions, chat messages and chat sessions have all recorded the highest numbers to date. The Company compared numbers from May 23, 2007, the day before the company's free-to-consumer (FTC) launch in the U.S. of approximately 60 of its 290 channels (as of July 8th, approximately 110 channels are now offered for free in the U.S.), June 15, 2007 (mid-point date) and July 8, 2007, which marked the first time total minutes viewed on free channels surpassed total minutes as part of subscriptions globally.

With respect to instant chat, the Company plans to continue to enhance its chat product including the addition of nicknames and aliases which will be included in the “JumpTV 3.5” product release slated for early August.

G. Scott Paterson, chairman and chief executive officer of JumpTV, stated, “We are excited by the viewership and traffic trends resulting from our free-to-consumer launch in the U.S. We believe that JumpTV has content that affords a unique emotional connection for both viewers and advertisers.”

“We are now putting in place an advertising sales team to capitalize on the growing traffic and viewership we are generating, while transitioning additional quality content to the FTC model in the United States,” added Kaleil Isaza Tuzman, president and chief operating officer of JumpTV.

The statistics noted below only include minutes viewed and delivered from JumpTV's own servers (through www.JumpTV.com and the Company's deployed "Jumper" video players), and do not include any minutes viewed on AOL Video or Terra’s network of Latin American websites.

Milestone Date Mid-Date Day Before FTC Launch
8-Jul-07 15-Jun-07 23-May-07
Free channels minutes viewed 1,390,397 346,785 n/a
Subscription channels minutes viewed 1,342,489 1,449,365 1,813,732
Total minutes viewed 2,732,886 1,796,150 1,813,732
Free-to-consumer impressions 2,406,254 211,904 n/a
Chat messages 48,203 18,891 n/a
Chat sessions 3,217 1,681 n/a

JUMPTV PR / IR Contact:
Lewis Goldberg
KCSA Worldwide
+1-212-896-1216
lgoldberg@kcsa.com