JumpTV Expands Collegiate Partnerships

TORONTO, CANADA – July 30, 2008, 2008 –JumpTV (TSX, AIM: JTV), a leading broadcaster of live and on-demand sports video over the Internet, today announced it has secured new partnerships with a number of universities and colleges, including Western Kentucky University and Appalachian State University. JumpTV will provide an array of customized web services through its One Fan Profile fan management platform to Western Kentucky University, Appalachian State University, Cal State Bakersfield, McNeese State University, Towson University and the College of Charleston. Additionally, JumpTV will expand its service offerings to a number of existing partners.

JumpTV already provides over 175 NCAA colleges and universities with web services ranging from live event video streaming and web hosting to ticket management and other e-commerce capabilities through its One Fan Profile platform, an end-to-end web-based customer relationship management (CRM) solution.

Under these new partnerships, JumpTV’s offerings include:

• Mid-Eastern Athletic Conference: Web Hosting and broadband video channel.
• Appalachian State University: Donor management and Web hosting including a broadband video channel.
• McNeese State University: Ticket management and Web hosting including a broadband video channel.
• Towson University: Web Hosting including a broadband video channel.
• Texas State University: Guest management.
• St. Mary’s College: Web Hosting.
• Ohio University: Ticket management and donor management.

JumpTV will also provide a variety of new services to several existing partners, including:

• Rollins College: Web Hosting.
• Bradley University: Donor management.
• University of Pennsylvania: Ticket management.
• University of Missouri – Kansas City: Ticketing management and donor management.
• Cal State Bakersfield: Ticket management and guest management.
• College of Charleston: Ticket management.

“Appalachian State University’s decision to partner with JumpTV on web hosting and donor management delivers great value to the fans of goasu.com and the Appalachian State Mountaineers,” said Charlie Cobb, Athletics Director, Appalachian State University. “The functionality JumpTV provides through its web hosting and video streaming will be a crucial part of ASU Athletics and reflects our commitment to delivering the best online experience to our fans. JumpTV’s donor management solution will further add to the fan experience and provides an easy way for fans, including alumni, to support their favorite ASU teams.”

JumpTV’s One Fan Profile includes a robust set of web tools, site monetization through an expert team of marketers and established distribution partnerships, as well as across-the-board marketing and client support. The JumpTV One Fan Profile CRM solution includes:

• Customized web publishing platform
• Broadband video channel
• Ticketing and donor management
• E-commerce solution including merchandizing, auctions and mobile
• Distribution of content across the web as well as mobile and IPTV devices
• Community/social networking capabilities
• E-marketing consultation and creative assistance
• Corporate training and live, 24/7 support from JumpTV professionals

“These partnerships are further proof that JumpTV has become the partner of choice to deliver the best online experience to college sports fans,” said Nada Usina, President of JumpTV. “We continue to deepen our relationships with athletic organizations and they continue to deepen their trust in us, our technology and the unique solutions we bring to their fan base.”

About JumpTV
JumpTV (www.jumptv.com), (TSX/AIM:JTV), is a world leading broadcaster of live and on-demand sports video over the Internet. Each year JumpTV streams more than 10,000 hours of premium live and exclusive coverage of college (NCAA), professional and Hispanic sporting events to millions of fans globally. JumpTV also delivers a broad set of internet services to its partners including web hosting, live event video streaming, online ticket management and e-commerce.

JumpTV gives fans a lifeline to their favorite sports content when, where and how they want it, wherever they are in the world.

Press Contacts:

JUMPTV
Marc Georges
Ricochet PR
Phone: 212-679-3300 x125
Email: mgeorges@ricochetpr.com

JumpTV IR
G. Scott Paterson
Executive Chairman
Phone: 416-368-6464
Email: spaterson@jumptv.com